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Marcela Leonor Araújo Osorio

Design Management

A meticulous and dedicated Industrial Designer committed to creating meaningful experiences through methodology, objectivity, market research, management and social strategies to help transform problems into design-led thinking solutions.

Metro Selection towards environmentally-friendly packaging

  • This project involves enhancing the experience of grocery shopping, through the integration of emerging technologies into packaging design by letting end users access detailed attributes of the packaging environmental aspects and how to recycle, reuse and return the products they have purchased from Metro Selection.
  • A percentage of the customer segment in Canada is focusing on the environmental aspects of food, like responsible consumption and sustainable practices. Many are concerned about the impacts of some agricultural practices, processing practices, and the excess use of packaging. Access to detailed attributes regarding the environmental aspects of food products is a market potential among consumers interested in environmentally-friendly packaging and labels.