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Ana Barcenas

Design Management

Industrial Designer and retail expert. Highly skilled in visual merchandising and display, always performing on a deadline- driven environment, being a valuable team player. Focused on customer experience.

Brand Expansion/ Nursing Line

  • Nursing Line. The objective was to create a design brief for a new line of nursing clothes made in Canada for women who are customers from Mini Mioche in order to achieve brand expansion. They already have the target market on their stores, because the mothers are there to buy baby clothes and there is nothing to buy for them. There is no enough offer on the market for nursing mothers and definitely there is almost nothing made with organic cotton. To know more about this and other retail projects, please contact me.
  • Case Study. A major retailer made perimeter furniture by hand driving in to delays in the installation process on construction site, which leaded to miscalculations on final budgets and extra charges. I achieved to reduce the cost of each project and the time on intallation process by implementing a pre- manufacture module. To know more about this and other retail projects, please contact me.